MacPherson Meats
Building a brand that feels organic.
They are the 4th and 5th generation of a family run farming and ranching operation located in Big Stone, AB since 1909. The ranch became certified organic in 1999 and the beef, poultry and pork are raised without hormones or antibiotics. The animals are fed certified organic feed and grazed on certified organic grass. The beef animals are grass fattened / finished; this brings you a healthier product.
We strive to bring you, the consumer, a product that we are proud to claim as our own and we have taken care in raising the animal in the safest, healthiest environment possible.
They sell off farm and attend local farmers markets to sell their products.
Location
Big Stone, AB
What did I do?
Brand Standards
Logo Design
Brand Collateral
Branding Business Cards
Branding Promotional Items
I started by creating a ranch-inspired colour palette that combines green and burgundy and light grey. The earthy green hue conveys freshness, vitality, and a connection to nature. This choice enhances the brand’s approachable and organic aesthetic, evoking trust and sustainability.
To bring the brand’s vision to life, I designed a logo featuring a simple line drawing of a cow head. The organic, flowing lines suggest movement, growth, and continuity.
The typography choice show the hand-drawn, looping strokes create a sense of craftsmanship and authenticity, reinforcing the brand’s personal and artisanal approach. The delicate yet structured form ensures legibility while adding a touch of elegance.
To bring the new logo to life and establish a cohesive brand identity, I developed a suite of brand collateral, including business cards, letterhead, and promotional items that effectively showcase the logo.
