Butler Electric
Powering an electrifying brand experience.
Shuswap, BC
Location
Butler Electric is an owner operator electrical business.
Curtis Butler is a FSR A Master Electrician with over 20 years of experience serving the Shuswap Region. Butler Electric addresses all electrical requirements on commercial, residential and industrial projects.
Butler Electric seeks to strengthen its market position and enhance brand recognition in the Shuswap Region through a comprehensive rebranding and marketing strategy. This initiative aims to modernize the company’s image while highlighting its established history of electrical service excellence in the local community.
What did I do?
Logo Design
Brand Standards
Branding Business Cards
Branding Merchandise Design
Brand Collateral
Website Design
Current blue: Represents trust, professionalism, and stability.
High voltage: Evokes energy, innovation, and modernity, symbolizing electrical currents.
Power Gold : Adds a touch of sophistication and warmth, creating a balanced contrast that enhances brand visibility
To kick off the brand development process, our I created a colour palette that reinforce’s brand personality and industry relevance.
How Did I Help Them Out?
The logo was refined, modern interpretation of the company’s identity, emphasizing professionalism, efficiency, and the dynamic nature of electrical services.
Brand guidelines were created to help Butler Electric consistently and confidently apply their new logo and colour palette across various platforms and materials.
Crafted website content that showcases the quality and expertise of Butler Electric's work.
