Zencore Fitness
Strength with Balance. Power with Grace
Zencore Fitness is dedicated to empowering women aged 40-75 to build strength, confidence, and longevity through purposeful movement and strength training.
We create a supportive, uplifting environment where women can thrive, embrace their potential, and cultivate lifelong wellness—strong in body, balanced in mind, and connected in community.
What did I do?
Brand Collateral
Logo Design
Brand Standards
Branding Business Cards
Branding Promotional Items
How did I help them out?
Colour Selection: To kick off the brand development process, our design team curated a colour palette featuring a refreshing teal-blue that embodies the vitality and strength of our fitness brand for women over 40.
Single-Line Illustration: The continuous line drawing technique creates a clean, elegant representation of a person holding dumbbells. This approach communicates fitness without visual complexity, making the concept immediately accessible.
Typography Balance: The script-style "Zencore" paired with the clean, structured "FITNESS" creates an effective contrast that communicates both the mindful approach and the structured discipline of the fitness program.
Simplified Iconography: The continuous line illustration technique removes unnecessary detail that might create visual clutter, making the logo more approachable for an audience that may prefer clarity over complexity.
